Microsoft Integrates DALL-E's AI Image Generation into Bing and Edge for Enhanced Visual Search

Bing AI Chat Enhances Image Generation with DALL-E

Microsoft's Bing AI chat is not just for answering questions anymore; it now also helps you create imaginative images. The company has launched a preview of the Bing Image Creator, integrating OpenAI's DALL-E AI image generation technology into Bing search and the Edge browser sidebar. Simply ask the chatbot to generate an image based on a direct description or as a follow-up to a previous question. For example, if you're looking to refresh your living room, you can request Bing to come up with design ideas tailored to your preferences.

Microsoft understands the potential risks involved and is implementing "additional protections" beyond those provided by OpenAI to prevent the creation of harmful images. The company ensures transparency by marking images as AI-generated, including watermarks for clarification.

Currently, the Image Creator is available as a preview for select Bing desktop and mobile users, along with Edge users. If you're part of the test group, activate the Creative mode to start generating images. Microsoft plans to extend this feature to users in Balanced and Precise modes in the future and to improve interaction in multi-step chats. While the technology currently supports only English, more languages are on the horizon.

Bing continues to integrate more AI features, introducing AI-based Knowledge Cards that provide dynamic, quick-glance information like charts and timelines. Additionally, Stories offer images and short videos related to searched topics.

The introduction of the DALL-E tool aligns with industry trends, as Adobe has recently announced its plans to integrate generative AI into Photoshop, After Effects, and Premiere Pro. NVIDIA is also launching a customizable cloud AI service focused on image creation. Although Microsoft isn't directly competing with Adobe or NVIDIA, it is part of a growing movement among tech giants that recognize the value of AI image production. With the launch of Bing Image Creator, Microsoft aims to carve out a competitive advantage over Google, which has only recently expanded access to its Bard AI chat.