OpenAI's groundbreaking video generation technology, Sora, is set to launch later this year. According to estimates from Factorial Ventures, Sora can produce five minutes of video per hour on the NVIDIA H100 GPU, translating to the potential creation of up to 120 minutes of video content daily. However, to meet the growing demands of content creators on platforms like TikTok and YouTube, an estimated 89,000 NVIDIA H100 GPUs may be required.
Considering real-world resource utilization, peak demand, and traffic fluctuations, this figure could rise significantly. During peak times, the need for GPUs to support AI-generated videos might soar to as much as 720,000 units. Additionally, creators often generate multiple video drafts before selecting the final upload, further increasing GPU demands.
OpenAI's Chief Technology Officer, Mira Murati, shared in a recent interview that since its rollout in February, Sora has received widespread acclaim for its hyper-realistic video outputs. Some users have even dubbed it the "ChatGPT moment" in the video realm. Sora's ability to create realistic scenes from textual prompts is anticipated to revolutionize the creative processes of visual artists and filmmakers.
Murati also highlighted OpenAI's plans to integrate sound and editing flexibility into Sora's generated videos to enhance their functionality and user experience. To facilitate this innovation, OpenAI is actively forging partnerships within the entertainment industry, including meetings next week with Hollywood studios, media executives, and talent agents to encourage filmmakers to incorporate this new AI video generator into their workflows.
While specific technical details and business models for Sora remain unclear, its impressive video generation capabilities and potential commercial applications have sparked significant interest across the industry. As technology advances and market opportunities grow, Sora is poised to become a prominent force in video creation.
It is important to note that as the application of AI technology in video generation expands, the demand for high-performance computing resources will continue to rise. Devices like the NVIDIA H100 GPU will play a pivotal role in facilitating rapid developments in AI technology.
In summary, OpenAI's Sora video generator is expected to offer creators and filmmakers innovative production methods and more efficient workflows, simultaneously impacting the demand for high-performance computing resources and propelling further growth in related industries.