iPhone Users Express Disappointment with Apple Intelligence AI Features

A recent survey conducted by SellCell, a platform that monitors the online smartphone market, has shed light on some unexpected issues for Apple. It seems that Apple's highly anticipated Apple Intelligence feature, which was meant to enhance the iPhone experience, is not impressing many users. The survey included over 1,000 iPhone users with AI capabilities, such as those with the iPhone 16 series, iPhone 15 Pro, and iPhone 15 Pro Max. The results showed that a significant number of users are not satisfied with Apple's AI features.

The survey findings are quite telling. Only 41.6% of users have actually tried the Apple Intelligence feature, indicating that most iPhone users either don't see the need for AI tools or don't find them engaging. Among those who did try it, the feedback was mostly negative. A remarkable 73% of users rated the feature poorly, describing it as "of little value" or "completely useless." Just 11.1% found the tools genuinely useful, and even fewer were true fans. In comparison, Samsung Galaxy AI users are even less satisfied, with 87% expressing dissatisfaction and only 5.9% finding the AI valuable.

These results suggest that both Apple and Samsung are facing significant challenges in making AI appealing to their users, raising questions about the future of AI in the smartphone market.

The timing of the survey is also significant, as it was conducted just before the release of iOS 18.2, which introduced features like Image Playground, Genmoji, and ChatGPT integration. These were expected to improve Apple Intelligence, but the reality has been disappointing.

For example, Image Playground received a low 2.7-star rating on the App Store, with many users giving it one star. They complained that it felt incomplete and didn't meet expectations. Genmoji, which was supposed to add fun to conversations with custom emojis, also disappointed users, who found the emojis generic and not aligned with their requests.

ChatGPT integration, while offering some practical benefits, relies heavily on external technology rather than Apple's own AI capabilities. It works well, but without external support, it's not enough to fulfill Apple's AI goals.

The challenges faced by Apple and Samsung reflect broader issues in the tech industry's AI race. Both companies may have misjudged consumer needs, offering novelty items rather than truly transformative features. Additionally, the current limitations of AI technology mean it hasn't yet delivered on its promises. Apple's recent error in reporting a BBC news story highlights the unreliability of AI tools, affecting user trust.

As the AI trend continues, consumers are becoming more cautious. While some, like the 11% of Apple users who still find value in Apple Intelligence, remain excited, the general sentiment is one of skepticism. The survey suggests that Apple and the smartphone industry have a long way to go before AI becomes an essential feature. The current AI tools fall short of expectations, and the future of AI in smartphones remains uncertain.