Nvidia Joins Forces with Shutterstock and Getty Images to Create AI-Driven 3D Content

3D technology is a powerful asset for brands and creatives, providing immersive and engaging experiences that enhance the design process. However, its high cost, time demands, and complexity can make it impractical for everyday use.

Nvidia Edify: A New Era of 3D Content Creation

At GTC 2024, Nvidia unveiled its Edify multimodal generative AI model, which can now create 3D content. The company has partnered with Shutterstock and Getty Images to develop Edify-powered tools to streamline this process.

Shutterstock's Innovative Tools

Shutterstock is providing early access to an application programming interface (API) that transforms text prompts and images into 3D objects for virtual scenes. This feature enables effortless creation, allowing users to quickly generate virtual assets for ideation and set dressing.

Getty Images' Customization Features

Getty Images is enhancing its generative AI services by introducing custom fine-tuning capabilities, enabling enterprise clients to generate visuals that align with their brand guidelines. This will allow companies to tailor Edify's output through a no-code, self-service platform that supports proprietary datasets and fine-tuning parameters.

Advanced Features for Developers

Developers will soon access new tools, including Sketch, Depth, and Segmentation capabilities. These features enable users to guide image generation with drawings, copy compositions with depth maps, and segment images to manipulate characters and objects.

Case Studies: Leading Brands Innovate with Edify

Top companies are already utilizing these generative AI tools. Dentsu Inc. is enhancing its offerings for Sam’s Club, while McCann has created an interactive game for the cold remedy Mucinex. Additionally, WPP is customizing visuals for The Coca-Cola Company.

Shutterstock's Fast Prototyping with 3D AI

Shutterstock’s new service accelerates the prototyping process by allowing users to generate virtual objects quickly. The Edify tool, trained on Shutterstock’s licensed data, ensures commercial safety and allows artists to focus on key elements of their projects.

Collaboration with HP for 3D Printing

Shutterstock is also partnering with HP to demonstrate 3D custom printing. Designers can create digital content that HP converts into 3D printable models, inspiring product designs.

Industry Adoption of 3D Tools

Major companies like Dassault Systèmes and CGI studio Katana are integrating generative 360 HDRi APIs to develop advanced 3D scenarios. Accenture Song is leveraging Omniverse and Edify microservices to develop immersive, interactive environments, further showcasing the expansive potential of 3D technology in various industries.

In conclusion, Nvidia's Edify, along with partnerships with Shutterstock and Getty Images, is setting a new standard for 3D content creation, enhancing both creativity and productivity in enterprise environments.