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The Future of Smartphones: A Focus on Artificial Intelligence

Carl Pei, CEO of Nothing, recently shared intriguing insights on the future of smartphones in a video discussion. He believes that upcoming smartphones will evolve into true AI devices, fundamentally transforming how we interact with our devices. "Everything is becoming faster, sleeker, and simpler, yet the core user experience remains unchanged," he noted, highlighting the stagnation in user experience despite ongoing technological advancements.

Pei announced that Nothing's forthcoming Phone 3 will be the company's first genuine AI smartphone. The video showcased exciting prototypes, including a personalized voice assistant embedded within the operating system and a dynamic home screen. This dynamic home screen merges app launchers with news feeds, automatically gathering and displaying information that users are likely to need, such as ticket QR codes, reminders, and weather updates. Pei envisions a shift from an app-centric model to a system that can proactively understand and address user needs through AI.

He emphasized that these concepts are still in development and cautioned against relying solely on launching new products to draw in users. "Simply saying, ‘We're out of new apps; will you buy it?’ isn't enough," he said. To achieve this transformation, Nothing plans to bridge the gap between existing systems and the next generation of smartphones. Pei likened Nothing's mission to that of Nintendo, stating their focus isn't merely on technical competition but on creating engaging and distinctive products.

The exploration of AI at Nothing isn't new; the company has already integrated ChatGPT into its latest Ear headphones. During a conversation with The Vergecast last year, Pei expressed his thoughts on transcending the limits of traditional apps, suggesting that "apps have become too powerful," which led to efforts in Phone 2 to offer users more choices and help them regain functionality.

Looking ahead, Pei asserts that smartphones will continue to dominate as essential devices in daily life. He believes that manufacturing smartphones is both safer and more competitive, a viewpoint supported by several peers in the industry. However, he hinted that the next "big thing" is on the horizon, albeit in a different form than what we might expect.