Adobe to Launch New AI Video Production Tool This Year

Home AI News Adobe to Launch New AI Video Production Tool This Year

Updated on October 12 2024

Adobe has announced the upcoming launch of a new AI-powered generative video creation and editing tool, set to debut later this year. Named the Adobe Firefly Video Model, this innovative tool will be released in beta and will expand upon its existing Firefly suite of applications, which allows users to create static images, designs, and vector graphics.

This new addition positions Adobe to capture a share of the rapidly growing market for AI video generation tools. According to Alexandru Costin, Adobe's Vice President of Generative AI, the tool can produce a five-second video clip based on a text or image prompt. Users will have the ability to define specific camera angles, panning, movement, and zoom options to customize their clips.

Importantly, Adobe has clarified that the video model has been trained using content available in the public domain or under license, ensuring that it does not utilize any customer content from Adobe.

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