AI Takes Center Stage at the Pixel Event, Diminating Pixel's Spotlight

Google's recent event primarily showcased its hardware, but the real star was artificial intelligence. Rick Osterloh set the tone by discussing AI's role in making our lives easier and more productive, highlighting Google’s commitment to integrating cutting-edge AI technology into everyday devices.

For the first 25 minutes, the focus remained on AI rather than announcing new products like the Pixel 9 lineup or the Pixel Watch 3. Instead, Osterloh emphasized Google’s technological advancements and how its Gemini AI models enhance popular services such as Search, Gmail, and YouTube. By demonstrating AI tools on non-Google devices like Samsung and Motorola, Google illustrated the broader applicability of its technology.

One of the event’s highlights was Gemini Live, a feature enabling more natural conversations for tasks such as brainstorming or interview preparation. This tool is available not just for Pixel devices but also for Android users subscribed to Gemini Advanced.

When hardware discussions finally began, AI features were prominent. Gemini can interact with on-screen content, and functionalities like “Add Me” allow users to seamlessly include others in group photos. Moreover, the Pixel Watch now employs AI for pulse detection, and Pixel Buds Pro 2 are designed to facilitate interactions with Gemini Live.

Osterloh also teased exciting future developments, including the ability to share your camera’s perspective with Gemini during conversations and link apps for enhanced interactions. Additionally, Gemini will soon allow advanced users to generate research reports by sourcing information online.

Google's strong emphasis on AI underscores its competitive edge against giants like Apple and Samsung. With the potential for innovative AI features in its phones, Google aims to attract consumers, especially as Apple’s advanced AI capabilities are not expected until next year.

While some photo features show promise, skepticism remains regarding users’ willingness to engage with Gemini on a deeper level. The upcoming hardware releases over the next few months will reveal whether Google’s commitment to AI resonates with new buyers.