Amazon Unveils AI-Driven Tools for Effortlessly Creating Engaging Video Ads

Businesses that sell on Amazon can now leverage exciting new generative AI tools designed to simplify the creation of video ads using just a single product image.

Amazon has introduced two innovative products: the live image generator and the video generator. Both tools are aimed at helping sellers craft engaging video advertisements without the need for costly video production or intricate animation processes.

The live images feature short animations, functioning similarly to animated GIFs. For instance, Amazon's promotional examples illustrate how images of coffee mugs, flower vases, and telescopes can be transformed into brief animations, capturing shoppers' attention more effectively than static images as they scroll through listings.

On the other hand, the video generator offers a more comprehensive solution. According to Amazon, this tool “curates custom AI-generated videos tailored to a product’s unique selling proposition and key features.”

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