Bosch and Microsoft Collaborate on Generative AI Innovations for Safer Roads at Bosch Connected World 2024

Bosch has joined forces with Microsoft to explore innovative ways to leverage generative AI for enhancing vehicle capabilities and safety. This partnership, highlighted at Bosch Connected World (BCW) in Berlin, aims to significantly improve automated driving functions to ensure maximum safety on the roads.

Recent findings from Bosch’s Tech Compass survey reveal that 60% of respondents prioritize increased road safety, underscoring the relevance of this collaboration. By utilizing generative AI, Bosch and Microsoft envision vehicles that can better assess situations and respond appropriately, ultimately boosting the safety of all road users.

Bosch’s extensive expertise in vehicles, combined with its specialization in automotive AI and access to rich vehicle sensor data, positions them well for this initiative. “In our unwavering commitment to safer roads, we are excited to explore opportunities with Bosch to pioneer the field of generative AI,” commented Uli Homann, Corporate Vice President at Microsoft.

This collaboration marks a continuation of their previous efforts, where the two companies worked together to create a universal software platform that seamlessly connects vehicles to the cloud. Bosch and Microsoft representatives express eagerness about their ongoing partnership, looking forward to discovering new possibilities for integrating advanced AI technology into customer experiences and the autonomous vehicle sector.

As the automotive industry shifts towards smarter and safer solutions, this collaboration between Bosch and Microsoft exemplifies a proactive approach to realizing the full potential of generative AI in driving innovation and ensuring safety on our roads.