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Coca-Cola's AI-Generated Soda: A Flavor That Feels Like Marketing

Home AI News Coca-Cola's AI-Generated Soda: A Flavor That Feels Like Marketing

Updated on November 8 2024

    AI is increasingly making its mark in unexpected areas, and Coca-Cola is leading the charge by introducing a new flavor co-created with artificial intelligence. Dubbed Y3000, this soda is being marketed as the "drink from the future," available for a limited time in both regular and zero sugar options.

    Although specific taste details remain under wraps, early testers describe Y3000 as reminiscent of a raspberry slushy. The creation process began with researchers gathering consumer flavor preferences to discern what "future tastes like." This data was then analyzed using a proprietary AI system to develop the unique flavor profile.

    Coinciding with its innovative flavor, Coca-Cola enlisted AI to design the sleek packaging for Y3000. The cans feature a vibrant, beach-inspired neon-purple design, reminiscent of art generated by platforms like DALL-E or Midjourney. Additionally, Y3000 will be offered in traditional bottles, adding to its allure.

    While this limited-edition flavor is not expected to disappear immediately, Coca-Cola hasn't specified an end date. However, it is likely to be available throughout the fall, coinciding with a collaboration with luxury streetwear brand Ambush to release a Y3000-themed clothing collection later this season.

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