Designer’s Dilemma or Breakthrough? How Home AIGC Platform 'Dark Shell Technology' Aims to Spark an Efficiency Revolution

In the home design industry, the transformation over the past two decades has been remarkable. From the high-entry professional design software like 3D Max and Rhino to the interactive design tools of over a decade ago, and now to the advent of AIGC (Artificial Intelligence Generated Content) software, the landscape has shifted dramatically. Today, complex modeling is no longer necessary, significantly lowering costs while enhancing quality and accelerating rendering speeds.

The evolution of SaaS (Software as a Service) in the AIGC era raises important questions for industry players. One notable company leading this charge is Dark Shell Technology, founded in February 2023. Dark Shell has launched web and mini-program platforms that leverage AIGC technology to deliver efficient, precise, and diverse solutions for home design. The AI-driven design platform aims to help designers and home brands quickly attract consumers and achieve efficient design delivery. Their vision is to turn the dreams of a beautiful life into tangible spaces and objects, promoting design equity within the home industry.

According to Dark Shell's CEO Huang Yanhong, many leading home enterprises are embracing AI to establish a technological foundation for their long-term development. In contrast, mid-tier companies are more likely to seek partnerships or customized online module development to meet their specific needs.

Recent comments by Wang Linpeng, chairman of the major home retail chain, sparked discussions on AI's impact on the design industry. He believes AI is revolutionizing the sector, addressing persistent issues like kickbacks while enhancing efficiency and transparency in design. Despite the fierce competition in home design, the industry still faces numerous challenges. Some consumers question the fees charged by designers, while platforms that don’t charge for design may offset costs by raising material prices.

While there is no shortage of designers in the home industry, there is a marked scarcity of skilled professionals who can effectively implement outstanding designs. The integration of AI technology may help bridge the gap between enterprises, consumers, and designers, allowing designers to focus on creativity without fearing obsolescence. Additionally, the broad definition of home consumption now includes furniture, home appliances, textiles, and renovations, signifying a significant shift in the market landscape.