Discover the perfect lip color with Chanel's innovative Lipscanner app. This app allows users to easily identify any hue using their phone's camera—whether it's a lipstick shade seen on someone or the color of your favorite handbag. With access to over 400 products, Lipscanner matches your selected hue to options within Chanel's extensive lip collection.
While other beauty brands like YSL and Sephora have introduced similar technology, Chanel aims to enhance your shopping experience with the ability to virtually "try on" lipsticks before making a purchase. This feature is designed to help you find the ideal shade without the guesswork.
As the collaboration between the beauty and tech industries grows, personalized skincare and cosmetic products are becoming increasingly accessible. This trend is promising for consumers with unique needs, fostering greater inclusion and diversity in the beauty market. However, it's essential for companies to ensure that their customizable products remain affordable to avoid alienating potential customers.