You may be familiar with CRM (Customer Relationship Management) systems, but have you heard of PRM (Personal Relationship Manager)? This is the innovative concept behind a newly launched iOS app called Moments, designed to help individuals nurture the relationships that matter most—both personally and professionally. Moments offers features like advice, reminders, and to-do lists, along with an AI composer that assists you in crafting personalized messages and emails tailored to your contacts.
The idea of personal relationship management is not new; there are existing apps that provide similar tools. For instance, Clay introduced its own AI assistant this year, while Catchup, launched just last month, aims to help users remember to reach out to friends and family. In the age of social media, scrolling through posts and stories can create an illusion of connection, masking the reality that we often don’t reach out personally.
Moments was born from developer Robert Keus’ own frustrations with maintaining relationships. Previously, he launched a messaging app called Scheduled, enabling iOS users to prep iMessages for future delivery—an idea sparked when he forgot to wish a friend a happy birthday. Moments builds on this concept, offering a comprehensive suite of tools to help you stay in touch.
To use Moments, simply input the names of people you want to connect with, organizing them into groups such as family, colleagues, and friends based on importance. The app generates a social to-do list, reminding you to reach out periodically via push notifications, with customizable frequency options.
When it's time to take action, tapping the reminder takes you to a screen where you can draft messages using your favorite chat apps, make calls, or snooze/dismiss the reminder. If you’re unsure of what to say, the built-in AI helper can assist in composing personalized messages and emails that resonate with the interests of each contact.
Moments also allows you to add notes for each contact and set reminders for notable events, akin to a professional CRM system, and can seamlessly sync with HubSpot CRM contacts.
However, Moments aims to be more than just a utility.
The app includes features called "Learn To-Dos," which are prompts designed to enhance your networking skills. For example, it might suggest that you compliment someone or seek their advice. These tasks come with courses explaining how small gestures can significantly impact your relationships.
Additionally, Moments sends an opt-in weekly digest outlining your social tasks for the upcoming days.
As a freemium app, Moments is free for up to 20 contacts, providing access to its learning courses. If you wish to manage more than 20 contacts, you can subscribe for $3.99 per month, with discounted rates available for six or twelve-month subscriptions.
Developed by the team at Keus’ agency, Brthrs Agency, along with one external developer, the app is self-funded and boasts a diverse team, with all developers being women.
Currently, Moments is exclusively available for iOS, but Keus anticipates launching an Android version in the first quarter of 2023.
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