Google Launches Vids: An AI-Driven Video Creation App for Professionals

Google is simplifying immersive storytelling in the workplace with the launch of Google Vids, an AI-powered application that merges video creation with real-time collaboration. This all-in-one platform allows users to write, produce, and edit video clips directly from their browser, transforming existing assets into creative videos. Google Vids is set to debut in Workspace Labs in June.

The market is flooded with AI video generation tools, including Augie, Descript, Haiper, InVideo AI, Runway, Visla, Opus Clip, and DeepBrain AI. However, Google’s entry into this space prioritizes convenience—there’s no need to purchase new software or invest time in learning a different system. Plus, Vids seamlessly integrates with Google Docs, Slides, and Sheets.

In a blog post, Aparna Pappu, Google’s Vice President and General Manager for Google Workspace, highlighted Vids' capabilities: it can generate a storyboard that you can easily edit, and after selecting a style, it assembles an initial draft using suggested scenes from stock videos, images, and background music.

When launching a project, you can create a first draft using a template or the “help me create” feature. Google Vids generates a storyboard that allows you to select the video style, script, and voiceover—using either a preset voice or your own, with a built-in teleprompter for ease of recording.

The Google Vids user interface is completely browser-based, eliminating the hassle of email file exchanges. Pappu emphasized this during a recent press briefing prior to the Google Next conference: “You and your team can collaborate on the story simultaneously, maintaining the access controls and security of Workspace. Customers can produce everything from product pitches to training content and team celebration videos.”

This functionality is powered by Google Gemini, allowing seamless integration of voiceovers into your video. Once complete, you can prompt the AI to share the project with colleagues, streamlining the collaborative process.

With the introduction of Google Vids, Google positions itself to compete with Adobe and other video software providers. It may appeal to users seeking a user-friendly alternative to tools like Snapseed for photo editing, as opposed to more complex platforms like Adobe Lightroom or Photoshop. However, Vids does not aim to replace powerful video creation software like Adobe Premiere or Final Cut Pro.

Upon its June release, Google Vids will be available exclusively to paying customers and will be found in the same menu as other Google Workspace applications like Docs, Sheets, and Slides.

Pappu noted that a consumer version may be considered in the future, but the current focus is on gathering feedback from business users: “This product is designed to facilitate storytelling in professional environments. We want to prioritize our paying customers as we roll out features and assess the response.”