Intel has faced significant challenges in recent times, with its shares plummeting to their lowest value since 1974. The chipmaker's stock dropped by 26% on Friday to only $21.48, falling further below $20 by Monday. At the beginning of the year, Intel's share price was $41.80. The company announced plans to cut 15% of its workforce, affecting around 17,000 jobs, as part of an effort to resize and refocus operations and reduce spending. Additionally, Intel decided to suspend its dividend starting in the fourth quarter of 2024.
CEO Pat Gelsinger acknowledged that Intel has not fully harnessed trends like AI to its advantage. While historically strong, the company faces strong competition from Nvidia, a key player in designing chips. Unlike Nvidia, Intel is involved in both chip design and manufacturing, leading to challenges in keeping up with manufacturing giants like Taiwan Semiconductor Manufacturing Company (TSMC). The company's focus on CPUs has made it difficult to transition to AI with large-scale GPU chips, especially in high-performance data centers.
To address these challenges, Intel is targeting the emerging AI PC market with its Lunar Lake processors, which promise faster AI workload processing on laptops while consuming 40% less power. The company's aspiration to broaden its manufacturing business faces stiff competition from established players like TSMC. Gelsinger's message to staff reflects the tough financial outlook for the second half of 2024, as Intel aims to address its performance issues and catch up with rivals, who have gained ground in the market.
Despite recent setbacks, industry experts see potential for Intel's resurgence in the coming quarters. With a focus on openness, new solutions, and innovative hardware use cases in the pipeline, Intel is poised for a rebound. Keep an eye out for exciting developments as the company navigates these challenges and charts a course for future growth.