The AIGC Marketing Revolution in the Automotive Industry
The AIGC (Artificial Intelligence Generated Content) marketing revolution has made significant strides in the automotive sector. On September 21, 2023, the eighth China Content Marketing Summit, a pivotal forum on content marketing, convened to explore key topics such as AIGC marketing, automotive marketing, and IP marketing.
At the summit, Dis Media introduced an innovative approach to full-chain marketing through AIGC, unveiling its groundbreaking automotive AIGC marketing model, AutoGPT. This model has generated considerable excitement within the industry. Co-guided by the China International Public Relations Association and the China Business Advertisement Association, Dis Media has established itself as a leader in the content marketing domain since 2016.
This year's theme, "Entering the AIGC+ Era," featured keynote speeches from Zhao Dali, Executive Vice President of the China International Public Relations Association, and Li Xisha, President of the China Business Advertisement Association. Zhao emphasized the necessity of merging AIGC with content marketing to foster practical applications that bolster China's digital economy and strategic industries.
Li Xisha advocated for a human-centric approach, promoting "human-machine dialogue" to enhance communication and harness the full potential of AIGC technologies.
Chen Yongliang, Chairman of Fortune Stone Holdings—Dis Media's parent company—discussed AIGC's transformative impact on content marketing. He reiterated the firm's commitment to integrating marketing and sales and blending human insights with technology to propel advancements in AIGC content marketing.
In his keynote, Huang Xiaochuan, Chairman and Founder of Dis Media, examined how AIGC is reshaping content marketing dynamics. He noted that AIGC transitions the marketing chain from traditional awareness to effective conversion through high-quality content production. By serving as a continuous engine for content creation, AIGC enables the strategic use of extensive datasets to influence user perceptions. In private domain marketing, AIGC synergizes with PGC (Professionally Generated Content) and UGC (User Generated Content) to improve information retention and conversion, fostering enhanced user information sharing.
Huang also presented AUTO-GPT, the first specialized content marketing model for the public relations industry by Dis Media. This model harnesses the capabilities of major language platforms from iFlytek and Microsoft OpenAI, developed through collaboration between iFlytek’s technical team and Dis Media’s AIGC experts. It aims to enhance automotive marketing communications by delivering high-quality content generation solutions and improving operational efficiency.
Looking ahead, Dis Media plans to develop tailored models for various sectors, including consumer electronics, fast-moving consumer goods, and finance, with a focus on creating innovative content that drives marketing value.
While the integration of AI in marketing has been evolving, 2023 marked a decisive shift with the advent of ChatGPT and the maturation of generative AI technologies. Industry leaders are increasingly adopting AIGC to enhance their content marketing capabilities, setting the stage for groundbreaking strategies.
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