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LG's 'Proactive' AI Anticipates Appliance Issues Before They Occur

Home AI News LG's 'Proactive' AI Anticipates Appliance Issues Before They Occur

Updated on November 10 2024

    Earlier this year at the CES press conference, LG highlighted the transformative potential of AI-powered devices. While opinions were mixed on this vision, the company continues its ThinQ initiative to connect and control a wide range of appliances. Ahead of the IFA 2019 event, LG announced that its Proactive Customer Care service, first introduced at CES, will be rolled out in several European countries this year, with plans to expand to North America and Asia in 2020.

    While the specifics of how AI enhances this service remain somewhat vague, it will initially integrate with appliances like front-loading washing machines and refrigerators. This service aims to generate useful tips for efficient usage and provide early alerts about potential issues. For example, it can monitor temperature fluctuations in freezers and send notifications if the temperature deviates by more than three degrees.

    The effectiveness of these suggestions remains to be seen, but the ThinQ AI experience will activate as soon as the appliances are installed, ensuring proper setup. However, there are concerns regarding privacy and security. These devices will collect substantial user data, raising questions about data management, especially under GDPR regulations. Understanding where this data is stored and who has access is crucial before connecting these devices to a network, despite LG’s claims about secure offline AI processing.

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