Liftoff Unveils Cortex: A New Machine Learning Model Enhancing Mobile Advertising Performance

Mobile growth acceleration platform Liftoff has announced the launch of Cortex, a new machine learning platform designed to enhance mobile advertising campaigns. Utilizing tailored neural network models, Cortex increases computing power for improved pattern recognition and data processing. This innovative platform aims to deliver a higher return on investment (ROI) by pinpointing the most effective channels and target audiences for campaigns.

Since its launch, Cortex has demonstrated significant improvements in ad performance. Liftoff reports a 23% decrease in cost per install (CPI), a 21% reduction in cost per acquisition (CPA), and a 16% increase in return on ad spend (ROAS). Cortex quickly adapts to changing market conditions and identifies trends within extensive and diverse data sets.

Liftoff CEO Jeremy Bondy stated, “Cortex marks a significant leap in mobile advertising technology. At Liftoff, our success is defined by the measurable business outcomes we deliver to our partners. Our new deep learning models enable us to leverage more data from our proprietary platform, optimizing campaigns for superior results. These models also train and iterate faster, allowing us to respond promptly in an ever-evolving market. We believe this innovation presents substantial opportunities for growth across the Liftoff platform.”

One client experiencing the advantages of Cortex is Playlinks. Marketing manager Seokyung Lee noted, “Cortex’s robust machine learning capabilities have delivered impressive ROAS outcomes compared to other networks, with nearly 80% of new users on iOS. Its support for optimization and creativity has significantly impacted our campaign results.”