Likewise Launches Pix: Your AI Chatbot for Personalized Entertainment Recommendations

Likewise, the innovative company behind an app that suggests your next binge-worthy TV show, movie to watch, podcast to stream, or book to read, has launched an entertainment-focused AI companion called Pix. This cutting-edge tool is designed using a blend of Likewise’s customer insights and advanced technology from OpenAI. Pix offers personalized entertainment recommendations and answers queries via text message, email, or through the Pix mobile app. You can even interact with Pix using voice commands on its TV app.

Founded in 2017 by former Microsoft communications chief Larry Cohen and backed financially by Bill Gates, Likewise aims to simplify the process of discovering new TV shows, movies, books, podcasts, and more. Users can also connect with others, follow their recommendations, and share curated lists of favorites. Unlike traditional streaming services that often integrate recommendations, Likewise boasts a growing user base of over 6 million registered users, with over 2 million actively engaging each month.

Pix utilizes around 600 million consumer data points alongside machine learning algorithms and the natural language processing capabilities of OpenAI’s GPT-3.5 and GPT-4. The AI chatbot learns each user's unique preferences, enabling it to deliver tailored recommendations, much like Likewise itself. Additionally, Pix alerts users when relevant new content becomes available, keeping their entertainment options fresh.

To engage Pix, users can submit requests such as, "Can you recommend a scary movie on Prime or Hulu?" or "What are some trending documentaries on Netflix or Max?" You can reach Pix by texting (877) TEXTPIX or emailing [email protected], as well as through the Likewise app.

When Pix responds, it includes a link to a detailed web page featuring information about the recommended title. This page provides insights including descriptions, ratings, reviews, and trailers for movies and TV shows. Users can seamlessly launch their chosen show or movie directly from Likewise if they decide to begin streaming immediately.

By offering the AI chatbot through traditional communication methods like text and email, Pix aims to appeal to a broader audience, including those who may not typically download apps but want to explore innovative technologies.

“While AI chatbots have rightfully captivated the public's attention, personal companions like Pix will soon make AI a practical everyday tool,” stated Ian Morris, CEO of Likewise, in a recent announcement. “We’re excited to introduce Pix as a genuine personal entertainment companion that's available anytime, anywhere to help users find their next favorite TV show, movie, book, or podcast.”

Pix is available now for free, with the company generating revenue through an ad-supported model that helps consumers discover new content alongside sponsored products and services.