Over 50% of U.S. Residents Have Explored Generative AI, Reveals Adobe Analytics

How far has generative AI, the groundbreaking technology that surged into the spotlight with OpenAI's ChatGPT in November 2022, truly integrated into everyday life?

A recent Adobe Analytics survey of 3,000 participants reveals that approximately 53% of Americans have experimented with generative AI.

The findings are promising for generative AI companies like Adobe, which provides its standalone Firefly text-to-image model and a range of AI features within its Creative Cloud suite, including Photoshop and Premiere Pro.

A striking 82% of respondents believe generative AI enhances their creativity and simplifies their daily tasks. Among those who use the technology, 41% engage with it on a daily basis.

The survey also highlights the diverse applications of generative AI:

- 81% for personal projects

- 30% for work

- 17% for school

When it comes to specific tasks, users reported:

- 64% for research and brainstorming

- 44% for drafting written content

- 36% for creating visuals or presentations

Additionally, the study examines consumer expectations for generative AI in shopping. Notably, 41% of Americans expect brands to integrate generative AI to enhance customer service, with 58% acknowledging improved online shopping experiences thanks to this technology.

Generative AI is being utilized in e-commerce to streamline price comparisons, personalize shopping recommendations, and enhance customer support.

Despite the growing acceptance and benefits of generative AI, a prevailing caution remains: 72% of respondents feel that while this technology is impressive, it will never fully replicate human creativity.

For a deeper look into the study results, access the full Adobe Analytics report here.