Pepsi Launches Innovative Smart Cans with Video Screens and AI Technology

PepsiCo recently introduced its innovative Smart Cans at the prestigious Cannes Lions International Festival of Creativity in France. These groundbreaking devices are equipped with wrap-around 3D screens that showcase high-definition video content, revolutionizing the way brands connect with their audiences. Developed over a two-year period, Smart Cans are considered “brand portals” that present a variety of engaging content, including brand advertising and sports highlights.

Weighing in at 16 ounces, these cans are purely conceptual and do not contain any liquid. Their primary purpose is to unveil Pepsi’s “new visual identity” while reimagining promotional products. According to PepsiCo, Smart Cans are designed to “challenge and reward those who are thirsty for more,” providing exclusive content and establishing a global network for creators.

These interactive Smart Cans are equipped with sophisticated movement sensors, accelerometers, and sound technology, which allow users to customize their experiences. As connected devices, they enable users to interact with each other, exchanging unique product codes. Although these cans are not yet available in stores, an initial cohort of 1,000 content creators will receive one to produce videos for display on the device.

The concept originated from PepsiCo’s beverage design team in Ireland, aiming to create a dynamic brand portal that invites consumers to “keep refilling” and returning for ongoing enjoyment. PepsiCo describes the Smart Cans as a “CANvas for self-expression,” where users can enjoy personalized content streams featuring influencers and notable figures from the realms of sports, music, and gaming. Mauro Porcini, PepsiCo’s chief design officer, teased that further developments regarding the Smart Cans will be unveiled in the coming months.

In addition to Smart Cans, PepsiCo’s Gatorade brand debuted an AI-powered “Hydration Coach” at the event. Named Anna, this intelligent chatbot provides users with insights regarding their hydration needs through a user-friendly touchscreen interface. Trained with data from the Gatorade Sports Science Institute, which specializes in hydration and nutrition for athletes, Anna aims to empower users with personalized hydration guidance.

According to reports, this AI chatbot will be trialed in select markets later this year or in early 2025, with plans for broader availability online and through physical touchpoints, including in-store displays. The combination of Smart Cans and the Hydration Coach positions PepsiCo at the forefront of using technology to enhance consumer engagement in refreshing and innovative ways.