Picsart Unveils 20+ New AI Tools to Enhance Digital Content Creation Efforts

Softbank-backed Picsart is expanding its capabilities beyond traditional photo editing with the launch of Ignite, a new suite of over 20 AI tools designed to enhance creativity and streamline digital content production for both businesses and individuals.

Available on both the Picsart web platform and mobile app, Ignite enhances the company’s existing suite of AI tools, providing an all-in-one solution for creating, editing, and improving a variety of content—ranging from social media posts and advertisements to logos—with minimal effort.

“At Picsart, we believe that everyone is a creator. Our editing experience reflects this philosophy by equipping users with powerful, fun, and easy-to-use tools to express their unique visions. We developed these features to enable users to transform their ideas into stunning visual content—be it ads for their business, memes for friends, or anything in between,” said Hovhannes Avoyan, the founder and CEO.

Ignite's launch aligns with a broader trend in the digital content landscape, where many companies are integrating generative AI into their offerings.

What's Included in Picsart Ignite?

Picsart initiated its AI journey with three key tools: AI Writer for generating written content such as captions, AI Image Generator for creating images from text prompts, and AI Replace for swapping elements within images—functions that are now enhanced in Ignite.

With Ignite, users gain the tools necessary to kickstart their creative endeavors. Enhanced editing functions allow for clearer images, object removal (applicable to videos as well), and the ability to change backgrounds—perfect for social media product photos or professional headshots. Additionally, new AI filters are now available to elevate the quality of both photos and videos.

One standout feature of Ignite is the introduction of generative capabilities, enabling users to create GIFs and stickers from text prompts, extend image boundaries, and design personalized avatars from selfies. GIF generation uses the company’s recently open-sourced text-to-video model.

Business-Focused Features

Picsart has also intensified its focus on supporting businesses and digital marketers. Ignite includes tools to create visually appealing QR codes, along with on-brand texts, logos, and comprehensive advertisements—complete with images and copy. Users can even blend the artistic style of one image with the subject of another.

Accessibility for All Users

Picsart asserts that these new AI tools are accessible through its web, Android, and iOS platforms. However, the true measure of user engagement with these features remains to be seen. The company aims to provide more than just consumer-centric tools, positioning itself alongside industry leaders like Adobe and Canva in delivering comprehensive digital content solutions.

Early responses to Picsart’s AI initiatives, particularly image generation, have been promising, with the tool reportedly producing over 2 million images daily. Additionally, the company offers a separate product, SketchAI, which employs AI to transform images and drawings into artistic renditions.

According to Grand View Research, advancements in AI technology are projected to propel the global content creation market to $69.8 billion by 2030, with a compound annual growth rate (CAGR) of 13.5% from 2023 to 2030. This growth will be bolstered by the rise of cloud computing and increased smartphone and internet usage.