Google has reached an agreement with Reddit to utilize the platform's extensive collection of user-generated content for training its AI models. This partnership grants Google access to Reddit's Data API, enhancing the company's ability to comprehend and utilize content from the site effectively.
With this access, Google can tap into a rich source of up-to-date information, allowing for more accurate and relevant AI training. “Google will now have efficient and structured access to fresher information, as well as enhanced signals that will help us better understand Reddit content and utilize it in precise ways,” the company stated.
Last year, access to Reddit's data sparked controversy when the platform announced it would begin charging developers for API usage. This change led to the closure of numerous third-party Reddit apps and prompted widespread protests as many subreddits briefly went dark. Reddit explained that these changes were necessary because large AI companies were using its data without compensation. The company clarified that its new arrangement with Google does not alter the existing terms for its Data API and that access remains free for non-commercial use.
This deal arrives as Reddit prepares for an anticipated public offering. While specific terms of the agreement were not disclosed, Bloomberg reported that Reddit had recently finalized a licensing deal with a major AI company valued at approximately $60 million annually.