Sphero Launches New Company to Develop Robotics for Police and Military Applications

Sphero Spins Off Public Safety Division into Company Six

Sphero, known for its popular robotic toys like the BB-8 and educational robotics kits, has announced the creation of a new company, Company Six, focused on public safety. This spin-off aims to develop robots and AI software for first responders, government agencies, and those working in hazardous environments. Although Sphero has not explicitly indicated that Company Six will cater to police forces, the company appears to be moving in that direction.

“Our team is excited to create essential robotic hardware and advanced software solutions that assist first responders and individuals in dangerous jobs,” stated Company Six CEO Jim Booth, formerly Sphero’s COO.

Having sold four million robots, including programmable tank robots, Sphero’s experience in mobility could prove beneficial in this new venture. While Sphero has previously ventured into wearables—primarily for music creation rather than safety—this pivot into robotics for critical fields could be significant.

The move into the military and first responder space isn't entirely surprising. Reports indicate that police in Massachusetts are testing Boston Dynamics’ Spot robot, while the UK military employs bomb disposal robots, and the U.S. is exploring robotic combat vehicles.

Sphero's shift is also reflective of the challenges in the toy market. In 2018, the company reduced its workforce after disappointing holiday sales and ceased production of licensed Disney robots like BB-8 and R2-D2, citing poor performance following their related movie releases.

While the prospect of robots enhancing the safety of first responders is promising, it raises questions about the potential evolution of robotic technologies from beloved educational toys to sophisticated tools for law enforcement and military use.