The rise of the software-as-a-service (SaaS) ecosystem has revolutionized enterprise operations, offering apps for nearly every challenge. However, as organizations adopt hundreds of applications, optimizing their use becomes increasingly complex. In light of this, UnifyApps, a startup dedicated to enhancing app interoperability, recently secured $11 million in seed funding led by Elevation Capital.
Founded by former Sprinklr CTO Pavitar Singh, UnifyApps provides an intuitive, AI-powered platform that simplifies application integration. Currently, the platform connects over 1,000 applications, achieving seamless integration in days and, in some cases, mere minutes.
“We are not just building a platform; we are creating a movement,” Singh stated. “Our vision is to empower enterprises to transcend the limitations of disjointed applications and fully utilize their technology investments. By unifying applications, we help businesses forge stronger connections with customers, foster engaged employees, and drive transformative growth.”
What Sets UnifyApps Apart?
Historically, enterprises have relied on solutions like ELT, reverse ELT, IPaaS, and low-code builders for integration. While effective, these methods can be complex, time-consuming, and focused on singular issues.
UnifyApps fills this gap by focusing on four critical integration areas: no-code application development, data integration, workflow automation, and generative AI agent creation.
The platform features over 1,000 pre-built integrations with popular applications such as Gmail, HubSpot, and Salesforce. Users can connect their selected apps and utilize the no-code builder, dubbed Unify Applications, to create a custom application. This streamlines access to all business apps in one place, allowing users to monitor open Jira tickets and respond via Gmail from a single interface.
UnifyApps claims its platform can complete integrations that previously took quarters in just days. Additionally, the startup offers more than 30 pre-built solutions tailored for quick setup, enabling users to link apps for specific tasks in five minutes.
UnifyApps Platform Features
Once integrated, users can leverage UnifyData and UnifyWorkflows to transfer data across apps, data warehouses, or data lakes with automated schema mapping, as well as to automate actions using sophisticated conditions, branching, and looping. For instance, a deal status change in Salesforce could trigger a subscription via Stripe or a follow-up email through Gmail.
Importantly, these integrations power large language model (LLM) agents that leverage knowledge across the technology stack to assist with various tasks in unified applications and workflows.
“We enable users to create generative AI-powered copilots integrated with their tech stack. These agents are tailored for specific use cases, allowing users to access data, make decisions, and execute tasks at scale,” Singh explained. This allows users to build unified applications that generate insights from multiple apps to inform dashboard creation.
Rapid Early Stage Growth
UnifyApps is currently collaborating with over a dozen enterprises to refine its integration solutions. While Singh did not disclose the names of these clients, he confirmed they include significant players in financial services, direct-to-consumer (D2C) sectors, tech logistics, telecom, and global SaaS markets.
The company anticipates delivering a 25% increase in cost efficiency through automation, quadrupling application development speed, and improving operational efficiency by 33%.
Looking ahead, UnifyApps plans to expand its pre-built integrations to over 5,000, enhancing user connectivity and aiming for $1 million in annual recurring revenue (ARR) by year-end. The startup also intends to invest in generative AI to enhance the integration process.
“We are committed to pushing the boundaries of generative AI in integration and enterprise applications. By doubling down on our investment in this transformative technology, we envision a future where AI-powered integration becomes standard, enabling enterprises to achieve unparalleled efficiency, agility, and innovation,” Singh concluded.
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