Digital Twin Platform Matterport to Be Acquired by CoStar Group
Matterport, a leading digital twin platform, is set to be acquired by its client, CoStar Group, in a cash-and-stock transaction valued at $5.50 per share, resulting in an enterprise valuation of approximately $1.6 billion. Matterport specializes in creating digital replicas of physical spaces, a technology that is increasingly valuable in various sectors, especially real estate.
CoStar’s acquisition offer represents an impressive 212% premium over Matterport’s last closing share price prior to the announcement on April 22.
This development marks a notable turnaround for Matterport, which has seen its shares languish below $5 since August 2022. The company faced challenges meeting investor expectations for subscriber growth amid a challenging real estate market and broader economic headwinds. Just before the acquisition news, Matterport's stock had dipped below $2 per share.
In its efforts to boost profitability, Matterport has implemented strategies over the past year, detailed in its 2023 financial statements. However, investor confidence has been shaky since its 2021 SPAC debut, which Bloomberg valued at around $2.9 billion. As of Tuesday, Matterport’s shares were trading at $4.76, slightly below the $5.50 acquisition price, indicating potential investor wariness regarding regulatory hurdles or uncertainty about CoStar’s stock stability since the deal involves equity.
Despite these reservations, CoStar's shares have shown slight gains since the announcement, suggesting positive sentiment among its investors regarding the acquisition's benefits.
Founded in 2011, Matterport quickly established itself in the 3D imaging space, arising from the Microsoft Kinect hacker community and joining Y Combinator’s Winter 2012 batch. Its innovative services gained traction in the real estate sector despite competition from companies like Cupix, Giraffe360, and Zillow 3D Home.
Digital twin technology is increasingly important across industries, but the demand from real estate professionals has been particularly strong, especially as the COVID-19 pandemic accelerated the shift to virtual tours for both residential and commercial properties. Matterport not only leveraged its early-mover advantage but also diversified its offerings, enabling clients to create virtual tours accessible via smartphones. The integration of artificial intelligence with its proprietary solution, Cortex, further distinguished its service, allowing for the generation of 3D digital twins that include additional features such as property dimensions.
Over the years, Matterport has seen changes in leadership, with current CEO RJ Pittman, the former Chief Product Officer at eBay, assuming control in 2018. Throughout its first decade, the company enjoyed a steady fundraising path, amassing a total of $409 million before its public debut in 2021.
CoStar Group’s founder and CEO, Andy Florance, highlighted the synergy between the two companies, stating, “CoStar Group and Matterport share a mission of digitizing the world’s real estate.” CoStar, valued at $34.84 billion, operates various real estate marketplaces including Apartments.com, Homes.com, and LoopNet, granting it unique insights into the potential value of Matterport's offerings.
In a March 2024 press release, CoStar noted, “There were over 7.4 million views of Matterport 3D Tours on Apartments.com, with consumers spending 20% more time on listings featuring Matterport technology.” The company now intends to integrate Matterport’s virtual tours into Homes.com.
During a recent real estate event, Florance emphasized that capabilities allowing homebuyers to visualize properties with their own furniture would enhance agents' value and marketing efforts.
It will be intriguing to observe Matterport’s initiatives beyond real estate, including its collaboration with Facebook to assist researchers in training robots within virtual environments.
While the acquisition is pending regulatory approval, it's worth noting that CoStar faced challenges in a previous attempt to acquire RentPath due to an FTC antitrust lawsuit, which ultimately led to RentPath being acquired by Redfin in 2021.
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