YouTube is introducing innovative tools aimed at safeguarding artists and creators from unauthorized use of their likenesses. On Thursday, the platform announced plans to launch technology capable of detecting AI-generated content that features a person's face or singing voice, with pilot programs slated to begin early next year.
The upcoming face-detection technology is designed to empower individuals across various industries to "detect and manage" content that incorporates AI-generated representations of their faces. YouTube is focused on enabling creators, actors, musicians, and athletes to identify and address videos that feature deepfake versions of themselves. Although the company has yet to announce a specific release date for these tools, the initiative reflects its commitment to protecting creators' rights.
In addition, YouTube's "synthetic-singing identification" technology will integrate with Content ID, the platform’s automated intellectual property protection system. This feature will help partners locate and manage content that employs AI-generated versions of their singing voices.
YouTube’s Vice President of Creator Products, Amjad Hanif, emphasized the platform's belief that AI should enhance human creativity rather than replace it. In a blog post, he stated, “We’re committed to working with our partners to ensure future advancements amplify their voices, and we’ll continue to develop guardrails to address concerns and achieve our common goals.”