AI Fuels Internet Traffic Growth: Ant Group's AI Financial Assistant Reaches 59 Million Users

The latest "2024 Panoramic Ecological Traffic Semi-Annual Report" from research firm Quest Mobile reveals significant traffic growth across various sectors in the first half of the year, driven by ongoing consumer recovery and advancements in AI technology.

In the financial sector, data from Quest Mobile indicates that, by the end of June, the monthly active users of Ant Group's "AI Financial Assistant," Zhixiaobao, reached an impressive 59.08 million. On average, these users engaged with Zhixiaobao 5.59 million times daily, resulting in approximately 2.8 interactions per user each month.

This surge in usage highlights the increasing reliance on AI-driven solutions in finance, showcasing a trend that is likely to continue as consumer behavior evolves.

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