CES 2024: A Look Ahead to Innovation and AI
Last year, CES 2023 attracted approximately 118,000 attendees and featured 3,200 exhibitors, marking the highest turnout for the Las Vegas tech trade show since 2020. This year, CES 2024 is projected to be even larger, with an anticipated 130,000 attendees and 3,500 exhibitors, according to Gary Shapiro, CEO of the Consumer Technology Association. The exhibitor space is set to expand by 10%, reaching 2.4 million square feet, up from 2.2 million.
One of the key highlights for CES 2024 is the growing prominence of artificial intelligence (AI). Shapiro noted a remarkable 40% increase in applications for the CES Innovation Awards program, indicating heightened excitement around new innovations. Notably, the Goodyear blimp will make an appearance at this year's event.
In a recent interview with GamesBeat, Shapiro discussed innovation, global competitiveness, and the role of government in technology. Here's an edited transcript of that conversation:
Gary Shapiro: We're excited about CES 2024. All indicators are trending positively. We’re witnessing a substantial influx of innovation entries, with a 40% increase. Pre-registration numbers are strong, especially for international attendees, and there’s a palpable buzz in the air.
GamesBeat: Are we seeing increased participation from startups in Eureka Park?
Shapiro: We anticipate more than 1,000 startups this year, similar to last year. Exact numbers come post-show, but growth is clear.
GamesBeat: What about overall attendance last year?
Shapiro: Attendance was just over 118,000. For CES 2024, we're targeting 130,000 based on robust pre-registration, particularly internationally.
GamesBeat: AI is dominating discussions this year. What trends do you see?
Shapiro: AI is indeed a central theme. Companies will showcase how they're incorporating AI across various sectors, from healthcare to mobility. We expect meaningful discussions regarding ethical use and the societal impact of AI.
GamesBeat: Can you give details about the exhibitor and square footage growth?
Shapiro: Last year's footprint was just under 2.2 million square feet, and for CES 2024, we're already over 2.4 million square feet. The number of exhibitors fluctuates but is projected to be around 3,500.
GamesBeat: What key issues will AI companies need to address to realize their full potential?
Shapiro: Important discussions will revolve around job impacts, ethical use, and public policy. We’re hearing from various stakeholders, including Congress, about the importance of maintaining a balance between fostering innovation and providing regulatory guardrails.
GamesBeat: Beyond AI, what emerging trends are prominent this year?
Shapiro: Transportation technology is rapidly expanding, with mobility space growing significantly. Our health care tech sector continues to thrive, with notable companies and speakers participating.
GamesBeat: Any noteworthy themes from keynote speakers?
Shapiro: Sustainability is a prevalent theme, alongside general innovation. The response has been encouraging, with a 40% increase in innovation contest entries.
GamesBeat: Where would you like to see more advancements?
Shapiro: We're focusing on technology for older adults and individuals with disabilities. Accessibility has become an important aspect of innovation at CES, highlighting products that enhance quality of life.
GamesBeat: What role do global policies play in technology innovation?
Shapiro: The global landscape is crucial; it influences decision-making. We emphasize trading partnerships with allies for security and innovation. The competition with countries like China underscores the need for favorable policies supporting growth.
GamesBeat: How do you view innovations that address global challenges, like fresh water access?
Shapiro: We're fortunate to have visionary leaders on our board who guide our initiatives. Their insights into innovations that tackle fundamental issues uplift us and the industries we work with.
GamesBeat: Looking to the future, how do you perceive the tech market amidst economic uncertainties?
Shapiro: While global conflicts and inflation are concerns, I remain optimistic about innovation's role in driving progress. CES showcases technology that improves lives, and that excites me for the year ahead.
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