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CommentSold Leverages AI to Create Engaging Shoppable Clips for Live Selling Startups

Home AI News CommentSold Leverages AI to Create Engaging Shoppable Clips for Live Selling Startups

Updated on October 22 2024

    CommentSold, the innovative e-commerce technology startup known for its web and video tools, introduced a cutting-edge generative AI tool on Wednesday. This feature is designed to analyze livestream footage and create concise product explainer videos that sellers can easily share across their websites, mobile apps, and social media channels.

    The new “AI ClipHero” functionality generates short video clips from lengthy livestream selling events, which can often stretch for hours. Instead of retailers having to rewatch entire sessions to find key moments, CommentSold’s tool efficiently highlights the most engaging segments for customers who may have missed the live event. This helps potential buyers quickly understand the products on offer. Additionally, the tool incorporates speech recognition technology to automatically generate captions.

    “Shoppable explainer videos are currently the most impactful medium for video commerce, as TikTok and Instagram lead the way for Gen Z in product discovery, education, and purchasing. However, the production of shoppable videos typically demands extensive time and resources,” shared CommentSold CEO Gautam Goswami.

    While AI-powered clipping software exists, few companies have tailored their tools specifically for live commerce. Several startups, including Powder and Eklipse, have developed similar capabilities to capture highlights from gaming streams. “Platforms like TikTok and Twitch have been exploring AI solutions to create shoppable videos from live events. CommentSold is proud to be the first to offer a commercially available AI that learns from millions of hours of archived livestreams to efficiently produce product explainer videos,” Goswami added.

    In addition to the AI ClipHero feature, CommentSold has recently launched PopClips, enabling retailers to tag products in a banner at the bottom of each video clip. This feature directs customers seamlessly to product pages, enhancing the shopping experience and boosting sales. Furthermore, CommentSold provides a suite of tools for custom website and mobile app development, along with automated solutions for managing inventory, invoices, shipping, and more.

    Since its inception in 2017, CommentSold has empowered over 7,000 small and midsized businesses, transforming their live shopping and e-commerce capabilities. The company reports that it has facilitated the sale of over 180 million items, achieving an impressive lifetime gross merchandise value (GMV) of over $4.4 billion, a significant increase from $3.8 billion in 2023.

    Agora also enables brands to host engaging live shopping events and auctions.

    Tags: AI, e-commerce, Generative AI, Startups, Live Shopping

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