Drake recently faced backlash for attempting to leverage Tupac Shakur’s voice in his track "Taylor Made Freestyle," which aimed to provoke Kendrick Lamar. The Canadian hip-hop artist deleted the controversial post following a cease-and-desist letter from Shakur’s estate, which threatened legal action for the “unauthorized” use of Tupac’s voice.
Howard King, attorney for Tupac’s estate, expressed deep disappointment in a statement, emphasizing that this action violated Tupac’s publicity rights and dishonored his legacy. He noted, “This record is not only a flagrant violation of Tupac’s rights but also a blatant abuse of one of hip-hop’s greatest artists. The Estate would never have approved this use.” King called out the use of Tupac’s voice in a diss aimed at Lamar, highlighting Kendrick’s longstanding admiration for Tupac and the reciprocal respect from the Shakur estate.
Additionally, Drake’s track featured an AI-generated voice of Snoop Dogg, who expressed confusion and surprise over the situation on social media. He questioned, “They did what? When? How? … I’m going back to bed. Good night.” Snoop, known for his playful demeanor, previously stirred speculation with an Instagram post claiming he was “giving up smoke,” only for it to be revealed later as a marketing stunt.
This incident raises significant concerns about the ethical implications of using AI-generated voices of deceased artists, spotlighting the need for respectful practices in the evolving landscape of music technology.