EA CEO: AI is Now the Core of Our Business

Home AI News EA CEO: AI is Now the Core of Our Business

Updated on November 12 2024

During today's investor meeting, EA executives expressed strong support for various forms of generative AI. This topic has sparked significant debate within the gaming industry and is a key factor behind the recent video game actors' strike. EA CEO Andrew Wilson emphasized the integral role AI plays in their creative journey, noting, "AI in its various forms has always been at the heart of our creative endeavors. We all remember scenarios where we battled against AI, which has now evolved into today's generative AI innovations. This remarkable technology isn't just a buzzword for us; it's central to our business."

He further highlighted that EA has over 100 active generative AI projects across three strategic categories: efficiency, expansion, and transformation. Wilson concluded, "We believe AI will significantly enhance and redefine the entertainment experience for user-generated content. It will accelerate the ability of innovators and creators within the entertainment realm to craft and deliver experiences rooted in self-expression, content creation, curation, and instant gratification—the very types of entertainment that today's players and fans are eagerly seeking."

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