eBay Leverages AI to Enhance Your Shopping Experience for Similar Items

When shopping online, you often have a specific look in mind. But how can you effectively communicate that to a shopping site? eBay has an innovative solution: AI-driven visual search. This feature leverages computer vision to help you discover items that match what you're viewing. Simply tap the three-dot menu next to a product, and you'll find intuitive category buttons (like "athletic shoes") alongside a "looks like this" option, which displays visually similar items. For example, if you're looking at a pair of green sneakers, you can quickly find comparable footwear without having to formulate a complex search.

Currently, this AI-guided shopping experience is available in eBay's Android and iOS apps, but it's limited to users in the US, UK, Australia, and Germany. Expect other online retailers to adopt similar computer vision technology as it effectively addresses common challenges in online shopping, including locating alternatives for out-of-stock products.

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