On May 23, 2024,虹软 launched its PhotoStudio AI (PSAI) platform, featuring an innovative AIGC video generation tool designed to enhance product presentation and transform marketing strategies for clothing brands and online retailers. With the surge in popularity of short video platforms, video content has become essential for brands and e-commerce businesses looking to engage audiences effectively.
The demand for video content is rising for brand promotion and product showcasing. However, traditional video production can be labor-intensive and costly. Recognizing these challenges,虹软 harnessed its expertise in visual AI and AIGC technology to enhance its ArcMuse computational engine. This upgrade enables the PSAI platform to provide an efficient, user-friendly video generation solution that streamlines production and reduces costs.
Users can easily upload a full-length photo and select a model pose to create stunning high-definition videos that display clothing. The platform offers diverse model movements, such as walking, side profiling, 360-degree rotations, and back displays, effectively highlighting garment details to attract consumers. One e-commerce market manager noted, “Creating product promotional videos used to consume significant time and resources. Now, with the PSAI platform, we can generate high-quality videos in just a few steps, significantly boosting our marketing efficiency.”
The new video generation feature delivers notable technical advantages:
1. Perfect Facial Recognition: The platform maintains consistent and natural facial features for the model during various movements.
2. High-Precision Image Recognition and Processing: Advanced image recognition accurately analyzes and simulates the dynamic effects of fabric materials, colors, and textures, ensuring realistic appearances in motion.
3. Rapid Production: PSAI’s powerful computational capabilities enable quick video creation, delivering quality results promptly.
With this model video generation tool, PSAI has established a robust platform for commercial photography. Users can upload real-life images, mannequin photos, or flat lay images, select digital models and environments, and generate diverse commercial images with a single click. For dynamic presentations, an appealing commercial image can be chosen to produce a professional video showcasing the garment’s details.
PSAI is a comprehensive solution designed for advertising, website displays, and social media promotion. The launch of the video generation feature underscores PSAI’s commitment to addressing market demands and enhancing its capabilities as a commercial photography platform.
Looking ahead,虹软 plans to further integrate artificial intelligence with visual AI technologies, continuously introducing innovative features to enrich user experience across various applications. The company also aims to strengthen partnerships with major social media and e-commerce platforms, fostering a more interconnected ecosystem that promotes the advancement of AIGC and intelligent imaging technologies in e-commerce.