Anticipation swelled among AI enthusiasts on Wednesday as they flocked to the Luma AI website, causing lengthy delays to access the company’s new high-definition AI video generator, Dream Machine, according to Venture Beat. What’s driving this excitement? The Andreessen Horowitz-backed startup’s innovative model can generate video at an impressive rate of up to 120 frames per second for durations of up to 120 seconds. Early examples showcased online are already proving remarkable.
“Thank you all for your enthusiasm and support!” Luma’s head of product and growth, Barkley Dai, shared in a message on the firm’s Discord channel. “We’re currently experiencing high demand and are working diligently to expand our capacity! Rest assured, all generated projects are safe and will just be in the queue. We’ll provide updates here as we enhance our capacity!”
By Thursday morning, wait times for accessing Dream Machine dropped to just over one minute, a notable improvement from the previous afternoon's backlog. The initial surge of success for Dream Machine can be partly credited to Luma’s proactive outreach to leading AI video creators ahead of the public beta release, allowing them to preview the model and share their creations during the day.
Feedback from these creators has been overwhelmingly positive, with many users generating five-second videos within minutes based purely on text prompts. Several users have even drawn comparisons to OpenAI’s Sora, widely regarded as the leading name in AI video generation.
Dream Machine offers a free tier, allowing users to create up to 30 video clips per month. For those needing more, paid tiers permit up to 2,000 video generations for a price of $499. Luma AI’s launch is the latest entry in a rapidly evolving and competitive AI landscape, with other free alternatives like Google’s Lumiere, Runway, Pika, and Kling from China’s Kuaishou all vying to close the gap on Sora. Experience Dream Machine firsthand by visiting the Luma AI website.