Gaxos.AI Launches Innovative Gaxos Labs for Game Developers
Gaxos.AI, based in Roseland, New Jersey, has officially launched Gaxos Labs, a suite of AI development tools designed to enhance revenue, streamline development, and foster player creativity for game developers and publishers. Featuring a proprietary generative AI asset editor and an integration-friendly Unity plugin, Gaxos Labs empowers developers to quickly create and refine AI-generated assets that can seamlessly enter their Unity workflows.
According to Manny Benor, Gaxos' Director of Operations, the suite also includes a player-facing generative AI feature, allowing players to unleash their creativity directly within their games. "We identified two key challenges: enhancing developer efficiency and empowering players who may not be familiar with prompt engineering to generate unique ideas," Benor explained in an interview with GamesBeat.
With Gaxos Labs, developers can effortlessly produce, manage, and integrate AI-generated assets. This integrated approach not only optimizes the creative process but also presents new avenues for revenue growth by incorporating generative AI mechanics that enable players to create custom content such as cosmetics and game models for both 2D and 3D art.
Gaxos Labs combines proprietary AI technology with leading tools like Dall-E, Stability.ai, and Meshy, creating a comprehensive development environment. This integration accelerates the creation of diverse assets—images, textures, masks, icons, and more—tailoring each game to the distinct vision of its developers while enabling rapid deployment of AI creations into their Unity titles.
"With Gaxos Labs, we aim to enrich player customization and enhance game development. Our intention is to provide innovative tools that elevate productivity and creativity while unlocking new revenue streams," said CEO Vadim Mats. He emphasized the importance of finding solutions for revenue generation as many studios face downsizing. "Our tools empower developers to place creative power in the hands of players, ultimately enhancing their experience."
Getting Started with Gaxos Labs
Founded in 2022, Gaxos initially explored personalized AI healthcare solutions before pivoting to focus on AI tools for game development. The Gaxos Labs division now comprises 12 team members dedicated to enhancing developer capabilities. Gaxos integrates various large language models (LLMs) into developers’ workflows through an application programming interface (API), enabling rapid prototyping that significantly reduces development time.
"We allow access to multiple AI models, making prototyping much faster—tasks that once took months can now be completed in weeks," Benor stated. Developers can generate images using either Gaxos Labs or preferred tools, customizing their experience to meet specific project needs.
Gaxos Labs prioritizes efficiency rather than job replacement. "Some companies claim to have the best AI, but our focus is on helping you work faster," Benor said. "The market evolves quickly, and our multi-model approach enables developers to stay ahead without compromising quality."
Through Gaxos Labs, players can generate and customize in-game assets—from weapons to landscapes—in real time, fostering deeper engagement and a sense of ownership. This innovative revenue model allows players to pay for creating unique avatars and skins, enhancing player loyalty and creativity.
Developers can monetize this capability by enabling player-generated creations while keeping AI generation costs manageable. Early interest shows this feature resonates well with multiplayer formats, where artistic expression adds a competitive edge.
As Gaxos progresses, they plan to refine image-generation credit models and subscription fees for developers, encouraging players' creative pursuits while maintaining affordable access to their innovative tools. “For now, users utilize credits akin to microtransactions, paving the way for an evolving payment model," Benor added.
In summary, Gaxos Labs represents a significant leap forward for game developers, bridging technology and creativity while reinforcing revenue strategies in an ever-evolving gaming landscape.
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