Getty Images has taken a strong stance against AI-generated art, banning its use due to potential copyright disputes. CEO Craig Peters expressed concerns over "unaddressed rights issues" with AI technology, noting that this decision aims to protect customers from financial and reputational risks. He acknowledged that the platform currently features an "extremely limited" amount of AI-generated content and has partnered with the Coalition for Content Provenance and Authenticity to develop filters to identify such material. Users are encouraged to report any instances that go unnoticed.
This move aligns with the industry's growing caution surrounding AI art creation. While AI tools can produce impressive images, they often rely on copyrighted works, which poses significant legal risks for Getty and its clients. Additionally, there is a possibility that governments may introduce regulations that restrict the use of AI-generated content.
Nonetheless, the effectiveness of Getty’s ban remains uncertain. Reports indicate that AI-generated images can still be found on the platform, suggesting that enforcement of the ban could be challenging. Until AI systems can guarantee the creation of fully legal images, it seems likely that the discourse surrounding AI art and copyright will continue.