"Google's Gemini AI to Enhance Broadcast Coverage of the Paris Olympics"

Home AI News "Google's Gemini AI to Enhance Broadcast Coverage of the Paris Olympics"

Updated on November 12 2024

Google has officially become the “AI sponsor for Team USA” ahead of the 2024 Olympics, launching on July 26th. NBCUniversal’s collaboration with Google will prominently feature the company’s AI-powered innovations throughout the broadcast.

Viewers can expect to see Google Maps’ 3D representations of iconic venues such as the Versailles, Stade Roland Garros, and the Aquatics Centre, along with updates on scheduled events at each location. These immersive visuals stem from Google Maps’ recent enhancements, showcasing stunning photorealistic models of key landmarks.

As part of the initiative to highlight Gemini and Google's suite of AI tools, announcers will incorporate Google Search AI Overviews to address Olympic and Paralympic-related questions during the broadcast. Expect engaging content, including AI-generated recaps from Al Michaels, aimed at enhancing viewer experience.

In a fun twist, comedian Leslie Jones will turn to Gemini for assistance in learning a new sport among other scripted segments. Additionally, five Olympic and Paralympic athletes will participate in “social videos and late-night promos,” showcasing Gemini, Google Lens, Circle to Search, and Google Maps Immersive View as they explore Paris.

This partnership signifies an exciting integration of technology and sports, enhancing the Olympic viewing experience with cutting-edge AI.

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