Hollywood Studios Seek to Replicate Deceased Actors’ AI Likenesses Without Family Consent, Reports Claim

SAG-AFTRA, representing Hollywood performers, has rejected the studios' “last, best and final” offer to end the strike. The union opposes clauses that would allow studios to reuse AI-generated likenesses of high-demand and deceased performers without consent. A source within the union emphasized, "They can’t have that loophole to exploit performers. We could not allow that language to stand."

The Alliance of Motion Picture and Television Producers (AMPTP) proposed to "secure AI scans" for Schedule F performers—union members earning over $32,000 per TV episode or $60,000 per film. The studios' deal would allow them to pay once for an AI scan, potentially granting them perpetual rights to use these likenesses without further payment.

Critically, the proposal seemingly permits unrestricted use of deceased performers’ AI likenesses without estate consent. As noted, "The current language would let studios use scans of deceased performers without approval from their estate or SAG-AFTRA." SAG-AFTRA is advocating for a requirement of consent and compensation for each reuse of AI scans.

Despite initial tensions, reports indicate that SAG-AFTRA and AMPTP have reached a preliminary understanding regarding AI consent concerning deceased actors. "This approach is essential for the sustainability of the performance industry,” a source remarked. “[The Schedule F AI language in the AMPTP’s proposal] incentivizes them to consider consent unnecessary after death.”

SAG-AFTRA has reassured its members about ongoing negotiations, stating they are committed to securing a fair contract. “Every member of our TV/Theatrical Negotiating Committee is determined to secure the right deal and responsibly end this strike,” the union informed its members. They confirmed that several critical issues, including AI, remain unresolved and pledged to keep members updated as developments occur.