The recent controversy surrounding the Megalopolis trailer has revealed that the misleading review quotes were generated by AI. Eddie Egan, who oversaw the trailer materials, has since been removed from the movie’s marketing team. This information comes from an investigation reported by Deadline.
Initially, the trailer featured fabricated critical comments allegedly from reviews of Francis Ford Coppola’s previous films. For example, critics supposedly described The Godfather as a “sloppy, self-indulgent movie,” and Apocalypse Now as “an epic piece of trash.” However, Vulture pointed out that the genuine reviews attributed to these quotes were, in fact, highly favorable.
This incident underscores the pitfalls of AI's confident yet misleading assertions. The tendency for AI to produce inaccuracies is increasingly recognized, with instances like former Trump lawyer Michael Cohen’s attorney referencing fictitious court cases in legal documents and other lawyers falling prey to similar errors. These events highlight the importance of scrutinizing the information generated by AI technologies.