iQIYI Integrates AI Search: Pioneering the Use of Generative AI (AIGC) in Three Key Story Search Scenarios

iQIYI has recently enhanced its AI search functionality, offering users a seamless experience that allows them to access desired content with a single click—ushering in a "search and watch" paradigm. This upgrade is notable as it marks the first industry application of generative AI technology across three key scenarios: character search, storyline search, and celebrity search. With the improved search suggestion feature, viewers receive a wealth of content recommendations, while the optimized search results page makes it easy to discover films and series, linking viewers quickly to relevant characters, classic storylines, and star casts through concise keywords.

This advancement is powered by iQIYI's "Stellar Narrative Understanding Platform." This platform leverages insights from user comments, bullet discussions, and key frames to swiftly generate relevant clips and highlights, facilitating personalized recommendations and direct access to iconic scenes. The head of iQIYI's AIGC Content Technology Innovation Center noted that generative AI technology significantly reduces the time users spend searching for content. It also attracts more external traffic, continually producing high-quality materials for the platform thanks to its advanced understanding and creative capabilities.

As of now, iQIYI has generated over 700,000 pieces of AI-driven content, including dramas and variety shows. This indicates a successful synergy between internal operations and external promotion, leading to improved quality and efficiency in content distribution. Data reveals that, within the storyline search context, viewers who located original content through AI technology have increased their viewing time by 40% compared to the period before this feature was launched.