LG Nova Unveils Partner Alliance Program to Drive Innovation Forward

LG Electronics Launches LG Nova Partner Alliance Program

LG Electronics has officially launched the LG Nova Partner Alliance Program, a collaborative platform uniting corporate partners and startups to foster innovation.

This initiative aims to promote cross-industry collaborations, drive technology development, and establish commercial partnerships, facilitating the growth of groundbreaking innovations for the future.

Spearheaded by LG Nova, part of LG Electronics’ North America Innovation Center, the program builds on LG Nova's mission to co-create new ventures with startups. Its ultimate goal is to accelerate the emergence of innovative ideas in the market.

The inaugural partners include Fujitsu Research of America, Hyundai, Cradle, IBM, Mayo Clinic Innovation Exchange, Niantic, and the West Virginia Department of Economic Development. These organizations will collaborate with LG Nova and its comprehensive startup ecosystem to generate, develop, and validate new concepts, resulting in innovative product solutions or the co-creation of entirely new businesses. Additional partners are expected to join the program in the coming months.

Sokwoo Rhee, corporate executive vice president for innovation at LG Electronics and head of LG Nova, stated, “The new Partner Alliance Program aligns with our mission to create an ecosystem where startups can thrive, ensuring that today's innovations evolve into the market-leading solutions of tomorrow.”

Kevin Chong, head of business and corporate development at LG Nova, added, “This program is mutually beneficial for all involved, including LG. The exploration of new ideas and cross-industry collaboration will accelerate market advancements, ultimately benefiting businesses, individuals, and the planet.”

By inviting corporate partners, LG Nova aims to enhance opportunities for startups, helping them connect with industry leaders that can facilitate commercial success. For corporate partners, collaborating with innovative startups allows them to address new market demands and adapt to evolving customer needs.

The Partner Alliance Program will leverage resources from LG Electronics' existing business units while tapping into the startup pipeline and resources available through LG Nova’s Mission for the Future initiative—an extensive array of programs designed to engage the entire innovation ecosystem.

LG Nova and its new Partner Alliance members will share their goals and vision for the program during the 2024 LG Nova InnoFest, scheduled for September 25-26 at the Palace of Fine Arts in San Francisco.