LG Electronics and Samsung Make Major AI Investments to Shape the Future

LG Electronics and Samsung Electronics are increasing their investments in artificial intelligence to drive future growth and reshape consumer experiences through innovative market strategies. LG Electronics plans to unveil its new Mobile Experience (MX) platform at the 2025 Consumer Electronics Show (CES). This platform combines AI and Internet of Things (IoT) technology to turn vehicles into personalized and multifunctional living spaces. With this platform, LG hopes to transform daily use in homes and cars, providing consumers with smarter and more efficient living experiences.

The MX platform is not limited to vehicles; it has a wide range of applications. For example, it can create creative workspaces or provide intelligent environments for different activities like relaxing, watching movies, or reading. LG is also planning to showcase a concept car based on the theme of "mobile lifestyle solutions," which will be unveiled at an event in Las Vegas.

LG emphasizes that the MX platform aligns with its vision for the "AI Home Era" and aims to extend AI-driven smart home solutions to homes, vehicles, and even business spaces. The platform combines LG's cutting-edge home appliance technology to offer personalized, convenient, and comprehensive space experiences for users.

At the same time, Samsung Electronics is also focusing on artificial intelligence and has outlined its strategic priorities for 2025. In their New Year's address, Samsung’s executives pledged to drive "super-gap technology" to maintain their leadership in the increasingly competitive AI field. Samsung noted that AI is at a key turning point, and the company will invest more in future technologies, particularly accelerating the development of AI talent, while exploring new products and business models.

To strengthen its competitive edge, Samsung has enhanced cooperation between its AI and quality management departments, aiming to lead in both technology and quality. However, due to the recent Jeju Air accident and the national mourning period, Samsung announced the cancellation of this year's annual launch event.

From a strategic perspective, both LG and Samsung's actions highlight their ambition in the AI field. LG focuses on redefining mobility through the MX platform, especially the potential of smart vehicles, which opens up endless possibilities for future transportation and home life. Samsung, on the other hand, continues to invest in technological innovation and quality improvement to maintain a strong competitive position in the AI era.

In my opinion, although these strategies are forward-thinking, both companies face challenges in implementation. For example, how to align advanced technology with market needs to ensure that users can truly benefit from the convenience AI offers. Additionally, even though AI technology has great potential, it will take time and effort to get consumers to widely accept and use these innovations. Balancing innovation with feasibility, and costs with benefits, will be key to their future success.