Meta has proposed an intriguing solution for those who missed Thursday night’s Northern Lights spectacle: use AI to create a fake version! However, Threads users expressed strong objections to this idea.
Meta's post featured three AI-generated images of the Aurora Borealis, set against iconic backdrops such as the Golden Gate Bridge, a city skyline, and a Ferris wheel. This attempt appears to capitalize on the trend of people sharing their authentic photos of this rare celestial event, which illuminated parts of the United States.
After a few comments showcasing users' own AI-generated Northern Lights images, opinions varied widely. Some were critically thoughtful, while others expressed frustration in all caps. A self-identified “astro/particle physicist and AI scientist” even provided detailed feedback, while others proudly displayed their original photos of the phenomenon.
Interestingly, Meta's social media team seems disconnected from the moment's significance. Users are not merely sharing beautiful images; they are celebrating a unique shared experience. Introducing AI-generated images feels out of place in this context.
As society grapples with complex issues surrounding AI—such as its impact on photography and the ethics of training it on the work of artists and creators—posts like Meta's unintentionally detract from meaningful engagement.