OpenAI to Incorporate Content from Wired, Vogue, and The New Yorker in ChatGPT Responses

Condé Nast Partners with OpenAI to Share Content in ChatGPT and SearchGPT

Condé Nast, the media powerhouse behind renowned publications like The New Yorker, Vogue, and Wired, has announced a multi-year partnership with OpenAI. This collaboration will enable Condé Nast’s content to be showcased in both ChatGPT and SearchGPT, OpenAI's AI-driven search engine.

This partnership emerges in a climate of heightened apprehension regarding the unauthorized use of publishers' content by AI firms. Recently, Condé Nast sent a cease-and-desist letter to AI search startup Perplexity, alleging plagiarism for its use of the publisher's content in generating responses.

Roger Lynch, CEO of Condé Nast, addressed employees in a memo, stating, “Over the last decade, news and digital media have faced steep challenges as technology companies have undermined publishers' ability to monetize content, particularly with traditional search. Our partnership with OpenAI helps compensate for some of that revenue, enabling us to continue to protect and invest in our journalism and creative endeavors.” The specific financial terms of the partnership remain undisclosed.

Condé Nast joins a growing roster of publishers collaborating with OpenAI, including News Corp, Vox, The Atlantic, TIME, and Axel Springer. However, this initiative has not garnered unanimous support. For instance, the New York Times previously filed a lawsuit against OpenAI for incorporating content from its articles into ChatGPT's outputs.

Lynch has been an outspoken advocate for media companies' rights. In January, he cautioned that many could face financial collapse before legal proceedings against AI companies conclude, urging Congress to take swift action to ensure that publishers are compensated when their content is utilized for AI training and outputs. Earlier this month, three senators introduced the COPIED ACT, aiming to safeguard journalists and artists from having their content exploited by AI companies without consent.

In light of recent controversies regarding content theft, Perplexity has announced plans to share a portion of its advertising revenue with publishers participating in its new Publishers' Program.