Samsung Advances AI Integration for Everyone

Samsung drove the narrative of its CES 2024 event with a commitment to making AI accessible for everyone, emphasizing its role in democratizing technology.

At the press day of this major tech trade show in Las Vegas, AI emerged as a transformative force impacting diverse industries.

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Samsung CEO JH Han highlighted the company’s decade-long investment in AI, noting that these “investments are coming to life not only in our products but in services too.” He stressed, “We embrace the great social responsibility that comes with AI technology.”

A significant focus is on security, particularly through Samsung Knox, which safeguards hardware and services with cutting-edge technology. Executive Shin Baik emphasized that Samsung is uniquely positioned to leverage AI for comprehensive security across its ecosystem, thanks to innovations like Knox.

Towards a Sustainable Future

Samsung recycles 14% of all its plastics and is dedicating resources to a more sustainable future through the SmartThings Energy program, which now integrates with Tesla devices. With over 500 million smart devices shipped annually, Samsung aims to infuse AI and hyperconnectivity into everyday life.

“AI has the potential to save us a lot of time,” Han remarked. “Intelligence is becoming an integral part of our lives, making our experiences more personal. Our goal is to bring AI to millions worldwide, simplifying and enhancing its usability.”

Inhee Chung, Vice President of the Corporate Sustainability Center at Samsung, spoke about the company's commitment to creating a circular economy for its devices, from production to recycling. She noted that recycled plastic constitutes 14% of all plastic in Samsung products.

Additionally, Samsung is investing in accessibility features to ensure inclusivity. Innovations like auto-open doors, audio subtitles through an AI-enabled text-to-speech feature, and the Relumino mode assist individuals with vision impairments.

Ballie: The Friendly AI Assistant

Samsung unveiled an 8K projector with wireless transmission and showcased Ballie, an AI companion that interacts with other Samsung devices. Initially introduced as a prototype in 2020, Ballie now performs tasks like controlling devices and responding to user commands.

Samsung demonstrated how Ballie could engage a dog at home, playing projected films or providing remote interactive distractions for pet owners at work. AI will also assist in the kitchen, suggesting recipes based on available ingredients. Additionally, Samsung highlighted ReadyVision, an AI-connected co-pilot from Harman, designed for use in cars or at home.