"Shutterstock Launches Generative 3D Tools, Getty Images Enhances Services with Nvidia Technology"

Shutterstock has launched a generative 3D service, while Getty Images has enhanced its image generation capabilities, both utilizing Nvidia's Edify AI technology. These developments were announced during Nvidia CEO Jensen Huang's presentation at the Siggraph conference in Denver, Colorado.

Generative AI Enhances 3D Asset Creation

Shutterstock's generative 3D service, now in commercial beta, allows creators to swiftly prototype 3D assets and generate 360 HDRi backgrounds using simple text or image prompts. This service significantly accelerates the design process, enabling artists to focus on character development by automatically generating elements like tableware for virtual scenes.

The generated 3D assets are compatible with major digital content creation tools and come in popular file formats. For example, the AI can produce a preview asset within 10 seconds, which can then be transformed into a higher-quality model equipped with realistic materials.

During Siggraph, Shutterstock will showcase a workflow within Blender, allowing artists to create objects directly in their viewport. Participants can also engage with 3D prints and prototypes on-site, demonstrating the practical applications of generative 3D technologies.

Revolutionizing Virtual Lighting

Shutterstock's Generative 3D service simplifies the lighting of virtual scenes. Instead of relying on expensive 360-degree camera setups, users can simply describe the desired environment; the service will generate a stunning 360 HDRi image in 16K resolution. This capability enables quick scene transitions, proving invaluable for designers seeking dynamic visuals.

In collaboration with companies like WPP, CGI studio Katana, and Dassault Systèmes, Shutterstock aims to integrate its 360 HDRi APIs into existing workflows, facilitating high-quality visual content creation for virtual environments.

Getty Images' Advanced Image Generation

Getty Images has upgraded its generative AI model, enhancing features that allow artists to exert greater control over image composition and style. The improved Edify AI model increases speed and output quality, addressing common frustrations with text-to-image generation. Users can now produce customized images—for example, inserting a red beach ball into a picturesque coral reef scene—more efficiently.

"With the latest Edify NIM, we’ve achieved significant enhancements in quality and performance," said Kari Briski, Vice President of Generative AI Software Product Management. The service can generate four images in approximately six seconds, offering scalability to 4K resolution.

The foundational model is also adaptable, allowing businesses to personalize AI outputs with their own data. Users can guide image composition using sketches or depth maps, further enhancing creative control.

At Omnicom, a leader in marketing solutions, teams are already leveraging Getty Images’ generative AI to streamline advertising workflows and consistently produce on-brand content. This collaboration underscores Omnicom’s commitment to integrating generative AI across its operations for faster execution of creative ideas.

Generative AI by Getty Images is available through both Getty Images and iStock websites, along with API access for seamless integration.