Which Film and Anime Companies Are Embracing AI? Key Reasons Behind Their Interest

It's been over six months since OpenAI launched ChatGPT, and the wave of AI innovation continues to shape various industries. Recently, we explored AI's influence on the gaming sector and noted that many companies are deeply integrating this technology into their products. Now, we turn our focus to the film and animation industries, examining their perspectives on AI, how they're leveraging it, and what opportunities may emerge.

Major film and animation studios, including Baiana Culture, Light Media, Huace Film & TV, Ciwen Media, Bona Film Group, and Huayi Brothers, are closely monitoring advancements in AI, especially in Artificial Intelligence Generated Content (AIGC). Ciwen Media, in its 2022 report, emphasized that "In 2023, the world will enter the AI era, with technology rapidly transforming industries. AI can enhance efficiency and reduce costs in the film sector while boosting the value of intellectual property. As market demand, technology, and capital drive innovation, collaborations between platforms and film companies will redefine traditional business models and increase investment in content development. AIGC is poised to disrupt the film industry, requiring swift adaptation."

Baiana Culture, recognized for its animated film "Lion Boy," highlighted the ongoing benefits of digital economy policies in its 2022 report, stating that AIGC is transforming filmmaking practices. In content-driven media, the evolution of generative AI enables automation and multimodal content generation, allowing the animation industry to enhance production efficiency, reduce costs, and improve viewer experiences, ultimately increasing commercial value.

Light Media has also made notable strides in AI adoption. In March, they announced the animated film "Get Off Your Island," notably featuring an AI-generated poster. The company actively promoted AI's role in production through video tutorials on poster creation, attracting significant media attention. Their 2022 annual report underscored the potential of AI to revolutionize film production, particularly in animation, prompting them to explore AI integration in content creation.

Wang Changtian, the chairman of Light Media, recognized the rapid evolution of AI technologies, citing advancements like ChatGPT. He highlighted the importance of embracing AI in film production, noting that while AI may not alter the final product's form, it will redefine production methods, emphasizing the necessity of adaptation for filmmakers and studios alike.

Huace Film & TV has also acknowledged AI's transformative potential, viewing AIGC as a driver of growth in the cultural and creative industries. Bona Film Group revealed that they're leveraging AI to recreate young Jackie Chan’s character in the upcoming film "Legend."

In animation, companies such as Huaqiang Fantawild are increasing investments in AI and Metaverse technologies, while WoZhi Animation experiments with AIGC and advanced AI tools in various creative processes. Leading IP firms like Aofei Entertainment recognize AI's rapid development as a catalyst for new industry applications.

Overall, both the film and animation sectors are urgently embracing AI, understanding its potential to reduce costs and increase efficiency. Companies that adapt to AI not only elevate their creative output but also position themselves for improved commercial success. The integration of AI in these industries signifies a transformative era with lasting implications for the future of content creation.