Nintendo Takes Action: Massive Removal of AI-Generated Mario Images

Recently, an AI-powered copyright tool successfully removed numerous X posts featuring AI-generated images of Mario. Developed by Tracer, this tool employs advanced AI technology to identify these images and issue takedown notices on behalf of Nintendo to the X platform.

According to a report by The Verge, Ben Arzen, a client success manager at Tracer, submitted a Digital Millennium Copyright Act (DMCA) notice to X. Tracer specializes in providing AI services that efficiently detect trademark and copyright infringements online.

One of the accounts affected by the takedown request, OtakuRockU, had shared posts that allegedly violated Nintendo's Mario copyrights. The account received a warning indicating that it could be suspended due to “an image of Mario.” With the removal of these posts, the specific content of the infringement is no longer accessible.

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