OpenAI Challenges Google Search: Introducing the Revolutionary SearchGPT Prototype

OpenAI has recently challenged search engine giant Google with the introduction of its prototype, SearchGPT. Currently in testing, this innovative technology aims to provide users with immediate answers to their questions, complete with clear source links. At present, SearchGPT is only accessible to a limited group of users, who must apply manually to join the waiting list, and OpenAI has not yet announced a formal launch date.

Sam Altman, OpenAI's founder and CEO, stated, "We believe there is room for improvement in the existing search methods." This move clearly positions OpenAI as a competitor to Google. Following the announcement, shares of Google's parent company, Alphabet (GOOGL-US), dropped by 2.14%, trading at $168.91 per share.

SearchGPT will be released as a web browser prototype, offering users a stand-alone search experience, with plans to integrate it into ChatGPT in the future. According to OpenAI, users will receive responses that include information from creators and news publishers, following recent licensing agreements with several media companies. Importantly, SearchGPT enables users to ask follow-up questions without losing the context of their original queries.

As both Google and OpenAI's investor, Microsoft (MSFT-US), are implementing comprehensive reforms to enhance their search engines with AI capabilities, newcomer Perplexity has also launched an AI search application. OpenAI is actively advancing its AI search tools to align with this evolving trend.

In a recent blog post, OpenAI highlighted, "For decades, search tools have been a crucial way for publishers and creators to reach their audiences. Now, we are leveraging AI to enhance this experience, spotlighting high-quality content through a conversational interface and providing more opportunities for user engagement."